You would wonder – “I’m a doctor. I have to prove my credibility?”
The answer is YES (you like it or not).
You live in a digital world and here nothing works without reviews and showoffs.
You need to showcase your brand in a way that it not only reflects on your skills but also makes your potential clients trust you and choose you over your competitors.
And one of the most effective ways to do that is through your website design.
Your website is the first impression that your visitors get of your veterinary practice. It is the online representation of your professionalism, expertise, and quality of service.
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‘According to a study by Stanford University, 75% of web users admit to making judgments about a company’s credibility based on their website design.’
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That means if your website design is outdated, cluttered, slow, or hard to navigate, you are losing on possible visitors who would bounce back due to these technical errors.
On the other hand, if your website design is updated, clean, fast, and user-friendly, your clients will be able to book their appointments instantly faster.
So, how can you create a website design that boosts your veterinary practice’s credibility?
You can check these sure-shot tips and best practices by our cmsMinds to follow for changing the game really fast in your favor:
★ Be Real
Use high-quality images and videos of your staff, facility, and patients. Avoid using generic stock photos that do not reflect your brand identity and personality.
Show your visitors who you are, what you do, and how you do it.
For example, check out this veterinary web design by MidCounty. It features real photos and videos of the clinic, the staff, and the patients, creating a sense of authenticity and trust.
★ It’s Good to ask for a Review
Display your positive reviews and testimonials from your previous clients. Reviews are one of the most powerful ways to build credibility and social proof.
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‘According to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations.‘
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Therefore, it’s of utmost importance to collect and present your reviews on your website. Alongside this, it is also advisable to showcase it on other platforms like Google, Facebook, Yelp, etc.
For example, this website by Thrive Pet Care. has a separate allocated page for reviews and a widget on the homepage that exposes up-to-the minute reviews from Google.
★ Showcase your Services in no Uncertain Terms
Your website should talk about everything which you will be talking to the clients in person. The information should not be vague and it should very clearly and subtly communicate about what, when and how you offer your services.
Now, you will have a big question – Should I state my prices openly on the web?
The answer is – Totally and thoroughly depends on you and how you would like it! It can be an add-on but won’t make a difference to your website and visitors’ query in general. You are fine in all ways you choose.
It will eliminate the guessing game and you will only attract the interested ones that are genuinely willing to pay for your expertise. Don’t make them guess or search for this information.
★ Should be pleasant to look at
Is it possible to read something that’s not easy on your eyes?
No, right?
Same way it’s difficult to read for the visitors to hop onto fonts that aren’t good to their eyes. Therefore, it’s important to the T to have well-spaced paragraphs.
Your website design should be visually appealing and readable.
One effortless yet most ignored tip – Always
- → use simple, sweet, concise language
- → bullet points, headings and subheadings to marshal your content.
★ Making it Responsive is the New Normal
Use a responsive design that adapts to different devices and screen sizes. Your website design should be accessible and functional on any device, whether it is a desktop, laptop, tablet, or smartphone.
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According to Statista, 54.8% of global web traffic came from mobile devices in 2023.
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It means more than half of your potential clients are likely to visit your website on their mobile devices. If your website design is not responsive, you are risking losing them to your competitors who have mobile-friendly websites.
For example, this website by Bondvet is responsive and adjusts to different screen sizes and orientations, ensuring a smooth and consistent user experience.
★ Communicate Directly about Vet Clinic vs. Animal Hospital
Vet clinics and animal hospitals are not the same (and most pet owners aren’t aware about it when they are first time pet parents).
Therefore, it is important to mention them in bold letters unless you wish to stay home with a bad review from a potential client just because of a small miscommunication and misinformation.
How can you show the differentiation on the website?
It’s possible by using different images and showing your vet facilities. If you are adding an About Us section, make sure you clearly distinguish between what you offer.
A vet clinic veterinary website design may differ from an Animal hospital web design. You can always go through different successful veterinary websites.
Remember, your website design is not just a matter of aesthetics. It is a matter of trust, reputation, and conversion.
If you need help with creating a web design that showcases your veterinary practice’s credibility, contact us today!We are a professional vet website design company in Raleigh that specializes in website design.
We can help you create a website design that reflects your brand, attracts your target audience, and converts them into loyal clients.
Happy serving!
