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Whenever you are starting a new business there are lots of things to sort through. Needless to say, since this is your baby, you strive to for perfection or purchase the best you can. Logo design for your organization is one of the important thing that needs your attention as it plays a huge role in your business.
Logo is not just a symbol or name. It’s your business identity and it helps customer remember a brand or your organization. Logo is an introduction of a brand at first glance. Since first impressions does matter, it’s important to design creative and impactful logo which represent your business values and has high customer retention.
Why First Impressions Matters?
Having good logo is about more than just making a good first impression. Logo is like a flag and providing a unique identity to your organization/business. Customers often determined by their first impression, every customer when sees your business advertisement, in less than a second they are judging your business by your logo that’s why first impression does matter in this case.
Even its applicable the same for your local or small business as well. Whenever any customer visits your website and they spend few seconds on your logo, so we can say that logo is a driver of your business that’s why it’s important for first impressions.
Logo are most effective branding tool to build your business brand identity in the market. Logo appears on multiple platforms e.g. you will see on the corner of a newspaper to television advertisement, it’s a necessary everywhere to present something specific about your organization, also it helps to take business ownership. It passes the message to your customers that who you are, what type of service/product you are offering, and what benefit you have for your consumers.
Logo is the identity of business and it deserves attention, having a good logo also important to attract new customers, when people see an attractive logo on your any advertisement or promotional materials e.g. Business card, Hoardings, Website, Social Media or television screen, they start taking interest in your business, also it can have a significant influence on a company’s ability to gain your new customer’s list.
So, investing in designing and building an impactful logo is a good long term investment. An impactful logo helps prospective buyers recall your business which can translate into business when consumer wishes to use product/service.
There are so many languages across the world, but can read only 1-3 languages. Even if a person can’t English, but they can remember your logo. Impactful logo should be Memorable, Versatile, Relevant, Story Telling, and Timeless because good logo must be classic and traditional for long journey of your business.
About Author:
Navghan Modhwadiya is a web designer by profession, handling creative team of designers in cmsMinds with 7 years of experience in Web Designing Field. Self-motivated with a well-rounded, significant and solid level of experience in Designing and Frontend development, he envisions art everywhere. Concept Development, Wire framing, Layout Design & Theming and related tasks are what he is passionate about.
Jul 2018
Himanshu
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