Logo is the identity of business and it deserves attention, having a good logo also important to attract new customers, when people see an attractive logo on your any advertisement or promotional materials e.g. Business card, Hoardings, Website, Social Media or television screen, they start taking interest in your business, also it can have a significant influence on a company’s ability to gain your new customer’s list.
So, investing in designing and building an impactful logo is a good long term investment. An impactful logo helps prospective buyers recall your business which can translate into business when consumer wishes to use product/service.
There are so many languages across the world, but can read only 1-3 languages. Even if a person can’t English, but they can remember your logo. Impactful logo should be Memorable, Versatile, Relevant, Story Telling, and Timeless because good logo must be classic and traditional for long journey of your business.